Use of cookies

This policy refers to the cookies on the current Web site operated by SC RED LION ADVERTISING SRL and concerns the use of cookies to monitor traffic and promote the site, ensure correct and complete security and display of information, the safe conduct and compliance with the communication objectives of all promotional campaigns published on the site, ensuring compliance with the rules and regulations of personal data protection and the right to information of any user of the site. Accepting cookie policy makes it possible to access the site. The user has the right to opt out of the site for non-acceptance of the cookie policy, which results in the inability to access the site. The site uses its own cookies and third parties to provide site visitors with a much better browsing experience and services tailored to the needs and interests of everyone. Cookies keep information in a small text file that allows a website to recognize a browser. The Webserver will recognize the browser until the cookie expires or is deleted. Cookies are personal data to the extent that this digital tool sums up data stored in the user's browser containing information about Internet browsing, and the use of the cookie mechanism is an advantage for the site's visitors. The cookie stores important information that enhances Internet browsing experience (e.g., setting the language of a site, keeping a user logged in to the webmail account, online banking security, keeping online store products in the shopping cart ). Thus, by entering a cookie on, it will be sufficient for a User to log on to the site once with the password, thus gaining time during the navigation on our site. If the user rejects a cookie, he may still use the site but will not benefit from some of his settings. Cookies help us track and segment our site users' interests to enhance the experience of visiting our site. Cookies play an important role in facilitating the access and delivery of multiple services that the User enjoys on the Internet, such as:

• personalizing certain settings such as: the language in which a site is viewed, the currency in which certain prices or tariffs are expressed, the keeping of options for different products (measures, other details, etc.) in the shopping cart (and the storage of these options);

• Provides site owners with valuable feedback on how their sites are used by users so they can make them even more effective and accessible to users;

• allow multimedia or other applications on other sites to be included in a particular site to create a more valuable, useful, and enjoyable navigation experience;

• Improve the efficiency of online advertising.

If you need more information on this topic, you can contact us at [email protected]


The types of cookies

The cookie classification is based on the duration of use, role and source of the cookies, as follows:

  1.       Cookies by duration of use

• session - they are temporarily stored in the web browser's cookie folder to save them until the user exits the web site or closes the browser window (for example, when logging in / dropping to a webmail account or on social networks).

• Persistent - these are stored on the hard drive of a computer or device (and generally depends on the default cookie lifetime). Persistent cookies also include those placed on a site other than the one the user is currently visiting - known as 'third party cookies' - which can be used anonymously to memorize a user's interests so that advertising is delivered as relevant as possible to users.

 b. cookies depending on their role


• strictly required - certain cookies are required for websites to function properly. The strictly required cookies allow you to navigate the site and enjoy its features. Without these cookies, we will not be able to offer specific features, such as automatic redirection to the least busy server or keeping your wish list down.

            • Functional - functional cookie records information about the choices that users make, and also allows site operators to personalize the site according to the user's requirements. For example, cookies can be used to save category / segment preferences.


c. Performance and analysis cookies - cookies that enable web site operators to monitor visits and traffic sources, how users interact with the website or certain sections of the website. Information provided by analytics cookies helps operators understand how visitors use sites and then use this information to improve the way content is presented to users.


d. Targeting and advertising cookies - Cookies that can provide the ability to monitor user activity online and establish user profiles that can then be used for marketing purposes. For example, cookies can identify products and services agreed by a user, this information subsequently serving to transmit appropriate advertising messages to that user.


e. First Party Cookies vs Third Party Cookies - Each cookie is created by a particular responsible site that places that cookie.    • First party cookies are placed by the Internet domain / website accessed by the user (whose address appears in the browser address bar). For example, if the user visits and the cookie placed on his computer is, then it is a first party cookie.  • A third party cookie is placed by another Internet domain / website rather than the one accessed by the user; this means that the website you are accessing also contains information from a third-party site - for example, an ad banner that appears on the site you're accessing. f. Built-in content (social buttons, applications, and widgets). Web pages allow the deployment of third-party social buttons or widgets that allow users to interact with sites whose social buttons or widgets are being deployed. User interaction with third-party social buttons or widgets allows the third party to collect some information about that user, including the IP address, page header information, and browser information.



1) Operation modeCookies allow users to recognize the user's equipment and display the web page appropriately, tailored to the user's individual preferences. Cookies are designed to provide you with a pleasant and safe web browsing experience and provide you with complete services. Specifically, based on cookies, we have the ability to:• Adapt presentation and display of your site according to your preferences (language, resolution etc.)• Create anonymous, non-personally based statistics based on your behavior on the site and the interest shown for the products presented. These statistics allow us to improve the structure and content of the site so that we can provide you with the information you need.• Provides web security measures• Ensures the transmission of personalized information to the user according to their preferences mentioned voluntarily and explicitly within the siteIn general, data about Internet browsing activity is collected and analyzed anonymously. If this analysis reveals a specific interest, a cookie is placed on the user's computer, and this cookie determines which ad receives the user, which is called interest-based advertising.Interest-based advertising is a way to deliver advertisements to websites you visit and make them more relevant to your interests. The common interests are grouped according to the previously deployed browsing activity and only the advertising that matches their interests is served to users. In this way, advertising is relevant and as useful as possible.


2) Types of cookies used by

Below is the detailed list of cookies and device identifiers used.

You can withdraw your consent to use Cookies (except the required cookies) at any time by changing the options in the appropriate cookie settings available, specific to the browser used.

Of course, you can set your browser to block cookies as well, but the site may not work properly. Also, disabling other types of cookies (than necessary) could affect your experience or experience in using the Site.

i. Required Cookies

The strictly required cookies allow you to browse and take advantage of its features. Without these cookies, we will not be able to offer specific features, such as automatic redirection to the least busy server or retaining your preference list.

ii. Functional cookies

Functional cookies record information about choices you have made and also allow us to adapt your website to suit your needs and requests.

iii. Performance and analysis cookies

These cookies help us understand how users use We only use this data to improve the services offered through


Analytics analysis services uses Google Analytics, Google Analytics web analytics service, based in 1600 Amphitheater Parkway, Mountain View, CA 94043, United States

Google will analyze on our behalf how you use our website. For this purpose, we use, Analysis Cookies. Information collected by Google in connection with the use of by you (for example, the referral URL, the websites you visit, the type of your browser, the settings of language, operating system, screen resolution) will be sent to a Google server in the United States where they will be stored and analyzed; the appropriate results will then be made available in an anonymous form. Google is certified in accordance with the EU-US Privacy Shield standards, which provide an adequate level of data protection for Google's data processing in the US.

For more information about Google Analytics, please refer to the Google Analytics Terms of Service, Google Analytics security and privacy principles and the Google Privacy Policy, available here

You can withdraw your consent to web analytics at any time by downloading and installing a Browser Plugin from Google.

iv. Custom targeting and advertising cookies RED LION

Online advertising managed by RED LION

As part of a unified strategy to promote the services of all sites / applications in Romania that are managed by RED LION, we use cookies and ad targeting technologies for our managed sites:

The cookies and ad targeting technologies we implement allow us to collect data from people using These data are then aggregated to create user segments categorized into different categories (profile creation), but without having specific information about the identity of the users included in such segments. These data allow us then to provide users who match these classifications with advertising based on interest or contextual advertising.

v. Third-party advertising also allows other companies to provide advertising material and collect information through cookies or other similar technologies (third parties) included in the site.

Practically, these targeting technologies that accompany the displayed ad messages that I see Users allow them to monitor how effective advertising messages are displayed.

Third-party advertising partners can also use other cookies that they have set on the user's device when navigating on other websites. I use this data to know whether or not you have viewed a specific ad or to identify you in their database and then use this data to serve other types of advertising that would fit your interests.

vi. Social Plugins can use or deploy plug-ins to social networks of third parties. In general, your interaction with a plug-in allows third parties to collect some information about you, including your IP address, page header information, and browser information.

3) How can I stop using cookies?

Apps used to access web pages (browser, for example) save cookies to the Internet users' terminal by default.

However, settings can be changed by the user so that automatic installation of cookies is blocked by the web browser. Detailed information on how to manage cookies is available in the browser's settings field.

Please be advised that limiting the use of Cookies may affect certain functionality of how pages of your website are displayed.

Disabling and refusing to receive cookies can make some sites unfeasible or difficult to visit and use. You can stop placing cookies by managing your consent, but the necessary cookies can not be disabled from this module as they are required for the Site to function.

All modern browsers offer the ability to change cookie settings. These settings are usually found in the browser's "options" or "preferences" menu.

To understand these settings, the following links may be useful, otherwise you can use the browser's "help" option for more details.

• Cookie settings in Firefox -• Cookies in Chrome –• Cookie Settings in Safari -• For third-party cookie settings, you can also visit the site:


Information on how visitors can disable Google's use of cookies by visiting Google Ad Settings ( settings / ads? Hl = en). Users may also disable the use of cookies by a third-party vendor by visiting the Network Advertising Initiative ( . Tips for a secure web browser based on cookies. Cookies are NOT viruses and do not collect personal data. However, cookies can be used to the detriment of users, by Spyware. Because it stores information about user preferences and browsing history, cookies can be used as a form of Spyware. Anti-spyware applications are designed to mark cookies to be deleted in anti-virus / anti-spyware scanning procedures. The security system of our site servers ensures the safe and secure use of cookies and the encrypted, secure storage of the data available on the site. Browsers also have built-in privacy settings that offer different levels of Cookie acceptance - such as auto-validity and auto-delete at the end of a web session. Due to their flexibility and the fact that most of the most visited sites use Cookies, they are almost inevitable. Disabling Cookies limits access to sites like Youtube, Gmail, Yahoo, Facebook, Google. That's why we offer some tips to ensure you a safe web browsing through Cookies.

• Customize browser settings for Cookies.

 • If you are the only user of the terminal, you can set expiration dates for prolonged cookies. • If you are not the only user of the terminal, consider deleting individual browsing data each time you close your browser.

• Install antispyware applications and constantly update them.

• Ensure that the browser used is always updated, as many of the cookies-based attacks are possible due to the weaknesses of the old versions of the browsers.  

4) Useful links

If you want to learn more about cookies and what they are used for, we recommend that you access the following links: Microsoft Cookies guide ( All About Cookies ( All browsers give you the ability to set your customized cookie mode. To understand these settings, go to the sections corresponding to the cookies policy of browsers and online platforms with the login / registration used.  

 For further inquiries or additional details regarding the cookie policy, you can write to us using the email address [email protected].